Why This App Exists

Earth was born because I needed it.

I’m the founder of Cooper Delivered, a low-waste shampoo bar business built around ritual, sustainability, and doing more with less. Before that, I was a hairdresser. Hairdressing taught me to understand ingredients, plants, oils, and how small natural things can transform the way we care for ourselves.

That curiosity eventually led me to write a book about growing your own plants and turning them into hair and beauty tonics. Once you start connecting those dots — plants, wellness, sustainability, and everyday life — you begin to see that it’s all part of the same ecosystem.

An app felt like the natural digital extension of that world.

But the truth is, Earth started even closer to home than that.

My husband and I moved from suburbia to rural life to build something different. We sold our home in Brabham in the Swan Valley — where I had a beautiful garden — and moved onto six acres of land to create an off-grid lifestyle.

That garden in Brabham was wonderful. It had plum trees, apple trees, passionfruit vines, citrus, rosemary, carrots, and a rhythm that felt natural and calm. But even then, I would sometimes forget things.

What had been planted where?
What needed pruning?
What needed harvesting?
What needed attention next?

When we moved onto acreage, those little questions became much bigger ones.

Suddenly the garden wasn’t just a few trees and beds. It was a landscape.

One side of our property will eventually hold eighteen citrus trees. The front will hold rows of stone fruit — apples, nectarines, plums, and almonds. My dream veggie patch alone is eighteen by eighteen metres, built with four L-shaped sections and four central zones, with a greenhouse woven into the design.

I’m building much of it using pallets, turning practical structures into creative ones. One of the central zones will even become a sculptural garden bed made to look like stone, with plants growing through it.

This garden is ambitious.

And I realised very quickly that I needed a system to manage it all.

I needed somewhere to record what was planted, where it was planted, what stage it was at, and what care it needed. Somewhere to remember which citrus tree was which. Somewhere to track the little rituals of gardening — composting, harvesting, planting, turning the tumbler, watering, pruning, observing.

But I couldn’t find an app that matched the way I thought about gardening.

Most apps were either plant databases or overly complicated farming software. None of them felt like a companion to the kind of garden I was building.

So I built one.

Earth is designed for people who are actively growing something. It connects plants to planning, recipes to harvests, seeds to action. It helps you remember the practical details, while still leaving space for the magic of gardening — the moon cycles, the seasonal rhythms, the quiet satisfaction of watching something grow over time.

And the funny part is that the app keeps evolving for a simple reason.

I use it every single day.

If something feels clunky or missing, I don’t treat it as a chore to fix. It’s something I adjust during the same quiet moments when I plan the garden or reflect on what I’m growing next.

So as my garden grows, this app grows with it.

And hopefully, as your garden grows, the app will grow for you too.

This isn’t just software that was designed once and left alone. It’s a living tool shaped by real gardening. Every improvement comes from using it in the dirt, in the greenhouse, in the planning stage of a garden that is still unfolding.

When I’m not packing orders for the shampoo bar business or working on my second business that supports handmade creators, I’m probably outside in the garden.

That’s my happy place.

One day I hope to build a small manufacturing facility for our shampoo bars on this same land. But even then, I know I’ll probably still spend as much time in the garden as I do working inside.

Because the garden is where everything connects.

Plants become food.
Plants become remedies.
Plants become beauty rituals.
Plants become stories.

And maybe the most exciting part of this journey is where it could lead.

Gardening knowledge exists in every culture on Earth. Different countries grow differently. Different traditions follow different moon cycles, planting systems, and seasonal rhythms.

Imagine one day being able to connect all those perspectives — people growing in Australia, Europe, Asia, Africa, the Americas — all sharing knowledge about how they grow, what they plant, and how they work with nature where they live.

That would be extraordinary.

Earth is only the beginning of that idea.

For now, it’s simply a practical tool built by someone who loves gardening and needed a better way to organise it.

But like any garden, it will grow over time.

Because the best things in life rarely appear fully formed.

They start with a seed.

And then they grow.